Switchfly

Switchfly is a travel technology platform specializing in loyalty rewards and travel commerce solutions. During my time working with Switchfly, I produced a range of digital content designed to be shared across marketing and sales channels as well as directly with consumers. Deliverables included infographics, how-to guides, and strategic content pieces covering topics like loyalty strategy and airline demand and redemption opportunities.

A core challenge was taking complex, data-heavy subject matter and translating it into visuals that felt approachable and engaging for a variety of audiences, from internal sales teams to end consumers, all while maintaining brand consistency across a diverse content library. I worked largely independently, though I regularly communicated with clients directly when additional direction or content details were needed, ensuring the final designs were both strategically aligned and visually polished.