Kaitlyn Close
Tequila Museum
Panoranaglyph
Reflection of Practice
Moto Mami’s
make:believe
Mohawk Ind. Internship
About
Moto Mami’s
For this project, I wanted to design a brand that spoke to something I cared about—creating space for women in the motorcycle community. While I’m not a motorcyclist myself, I’ve always admired the culture and have close connections with people who ride. Through those conversations, I noticed how underrepresented women are in that world, and how often their experiences are overlooked.
So I set out to create a brand that could change that narrative. I wanted it to feel bold, empowering, and inclusive—a space where female riders could find not only community, but also resources to learn about bike maintenance, safe riding practices, and support one another. Designing this brand allowed me to blend my passion for visual storytelling with a cause that genuinely matters, and it reminded me how design can play a powerful role in shifting culture.